If you have been following the World Cup or European football, you have heard of Erling Haaland. The Norwegian striker is one of the most popular athletes on the planet. It seems like he has become a fan of GTA 6 as well.
Haaland shared a "day in the life" video on his YouTube channel. He showed off his gaming set up that includes an Xbox Series X, multiple controllers, and an Xbox mini fridge with MTN Dew and Coke. He made it very clear which console he prefers over others.
"One day, Xbox, I want them to sponsor me," said Haaland.
GTA 6 on Erling Haaland's radar
Besides the footballer's interest in Xbox, the video also reveals that Haaland is excited about GTA 6. The Norwegian striker has not specified which platform he will use to play the game, but his gaming setup strongly points toward one console. Interestingly, there was also a DualSense controller on the table, which indicates that Haaland also owns a PS5.
The video was uploaded months before GTA 6 launches on November 19, 2026. Erling Haaland is the latest celebrity to reveal his expectations for the game. There are already several stars who have voiced their opinion about GTA 6.
Does Erling Haaland want an Xbox sponsorship?
Erling Haaland's desire for an Xbox sponsorship should come as no surprise. The Norwegian striker owns the mini fridge that is modeled after the Xbox Series X, but he fills it with drinks. This marks another endorsement opportunity for Xbox. Other big-name athletes have already endorsed the console manufacturer.
Xbox has had a challenging time recently, as several studios have closed down, and the console maker questions its approach to exclusives. It remains to be seen if Xbox is interested in pursuing a sponsorship deal with Erling Haaland.
Conclusion
A top athlete such as Erling Haaland naming GTA 6 shows that it has become more than just a game. It has entered popular culture and can dictate the market. Announcing a game's launch date on a channel that has nearly 6 million subscribers is an excellent way to generate hype. If a World Cup hero tells his 47 million followers that he is counting down to November 19, it will create even more excitement for GTA 6's release.
Neither Erling Haaland, Xbox, nor Rockstar Games have responded to the request for a comment since the "day in the life" video was released.